Imara Development Programmes

LEADING EDGE TESTED AND PROVEN SUCCESS STRATEGIES FOR BUSINESS OWNERS & SELF- EMPLOYED PROFESSIONALS

Is 2018 Your Landmark Year?

14 March 2018

By Joe Z Mairura

Doesn’t time just fly?

We’re already into the first quarter of 2018!

How’ has it been for you so far personally, professionally and in your business?

If 2018 is to be a landmark year your life and you intend to achieve different and better results in your personal life, your career and in your business, you need to do something different from what you did in 2017.

Ok; I know I’m stating the obvious…

… Here’s the thing, there’s’ only an “l” of a difference between obvious and oblivious; but there’s no escaping the consequences if you choose ignore taking care of the obvious.

Improved results won’t come from doing ‘much of the same’. There’s only one inevitable outcome guaranteed from pursuing such a strategy…

… More of the same

That’s why I spent 3 full days with the “Success Mastery’s “Business and Marketing School” at the Holiday Inn near Gatwick airport, head down and immersed together with a group of smart entrepreneurs, small business owners and professionals, being “educated “.

I was being educated in the only education that matters to self-employed professionals, micro businesses, and other Independent professionals who’re success and personal growth orientated.

I was being educated in the strategies and leading edge information necessary to run a successful small self-employed business; I was being equipped with the knowledge – the specific strategies – of how every day small business owners took their small businesses from struggling or mediocre enterprises competing with every Tom, Dick and Harriet in their space, turning them into highly successful (profitable) businesses and independent professional practices, competing with no one.

And the best bit of the three days, was being the most ignorant person in the room. This is no false humility on my part. It’s the best place to be; surrounded by owners playing above my pay grade; challenging and stretching my thinking; but only too willing to impart and share their experience and wisdom gained form the “trenches”. Accomplished “Go Getters” happy to be “Go Givers”

I learned a very stark and sobering lesson from the three days, and it’s this:
It doesn’t matter what stage you are at in your career or business; If you fail to equip yourself with these tested and proven strategies and this knowledge, you’ll resign yourself to the way of the masses, the majority “non-conscious” independent professionals – the proverbial “well-trodden path”- working harder and harder, for longer and longer, just to keep the wolf from the door.

Ah; and let’s dispense with the age old excuse straightaway – “my business is different”

No it ain’t …

The principles are exactly the same

Busting a gut , may well earn you a level of financial comfort, but don’t be fooled – you’ll have to work even harder and for longer each passing year to maintain the standard of living you’ve become accustomed to; as your life gets consumed by a career or business that was meant to liberate it.

That’s the experience of the majority of small businesses and independent professional business owners; if you fail to equip yourself with everything you need to grow your business or your career to where it needs to be, if it’s to deliver you the income and quality of life that makes this all worthwhile.

But it doesn’t have to be that way for you.

You can choose differently

With my warmest greetings,

Joe

P.S. No amount of hard work is going to bring you greater returns if what you’re working hard at doesn’t cut the mustard.

Here’s the link you need to take the first step

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Is 2018 Your Landmark Year?

14 March 2018

By Joe Z Mairura

Doesn’t time just fly?

We’re already into the first quarter of 2018!

How’ has it been for you so far personally, professionally and in your business?

If 2018 is to be a landmark year your life and you intend to achieve different and better results in your personal life, your career and in your business, you need to do something different from what you did in 2017.

Ok; I know I’m stating the obvious…

… Here’s the thing, there’s’ only an “l” of a difference between obvious and oblivious; but there’s no escaping the consequences if you choose ignore taking care of the obvious.

Improved results won’t come from doing ‘much of the same’. There’s only one inevitable outcome guaranteed from pursuing such a strategy…

… More of the same

That’s why I spent 3 full days with the “Success Mastery’s “Business and Marketing School” at the Holiday Inn near Gatwick airport, head down and immersed together with a group of smart entrepreneurs, small business owners and professionals, being “educated “.

I was being educated in the only education that matters to self-employed professionals, micro businesses, and other Independent professionals who’re success and personal growth orientated.

I was being educated in the strategies and leading edge information necessary to run a successful small self-employed business; I was being equipped with the knowledge – the specific strategies – of how every day small business owners took their small businesses from struggling or mediocre enterprises competing with every Tom, Dick and Harriet in their space, turning them into highly successful (profitable) businesses and independent professional practices, competing with no one.

And the best bit of the three days, was being the most ignorant person in the room. This is no false humility on my part. It’s the best place to be; surrounded by owners playing above my pay grade; challenging and stretching my thinking; but only too willing to impart and share their experience and wisdom gained form the “trenches”. Accomplished “Go Getters” happy to be “Go Givers”

I learned a very stark and sobering lesson from the three days, and it’s this:
It doesn’t matter what stage you are at in your career or business; If you fail to equip yourself with these tested and proven strategies and this knowledge, you’ll resign yourself to the way of the masses, the majority “non-conscious” independent professionals – the proverbial “well-trodden path”- working harder and harder, for longer and longer, just to keep the wolf from the door.

Ah; and let’s dispense with the age old excuse straightaway – “my business is different”

No it ain’t …

The principles are exactly the same

Busting a gut , may well earn you a level of financial comfort, but don’t be fooled – you’ll have to work even harder and for longer each passing year to maintain the standard of living you’ve become accustomed to; as your life gets consumed by a career or business that was meant to liberate it.

That’s the experience of the majority of small businesses and independent professional business owners; if you fail to equip yourself with everything you need to grow your business or your career to where it needs to be, if it’s to deliver you the income and quality of life that makes this all worthwhile.

But it doesn’t have to be that way for you.

You can choose differently

With my warmest greetings,

Joe

P.S. No amount of hard work is going to bring you greater returns if what you’re working hard at doesn’t cut the mustard.

Here’s the link you need to take the first step

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The Great Unknown

20 February 2018

By Joe Z Mairura

Success means different things to different people, whatever your field of interest or industry

Mine was 25 years public sector service in health and social care. After all these years, the dream of a successful career and the freedom it promised remained as elusive as ever.

I’m not alone in this

But it wasn’t meant to be this way.

Yes I built – we build a successful career and not a bad income to go with it; but after a while you hit a glass ceiling of growth; often constrained by the culture and thinking of the environment, those round you, not to mention our self-limiting thinking and the beliefs that sponsor it.

But that’s not the issue. What’s the point of enjoying all the seeming career success and the benefits it brings, if your life’s not liberated enough to enjoy them to the level you should?

Thing is, while it may appear you’re climbing the career pinnacle, you increasingly become a “slave”, and “commodity”; and along with all your other hard working colleagues. The profession and the organisation own you…

…Mere commodities

You can draw direct parallels to owning a business, where along with all other hard working business owners if the model is wrong. This is not to say that earlier in your professional career or business you don’t need to put ‘some skin in the game’. It goes without saying

We’ve all done it.

I’ve done it….

…Professionals and business owners alike, without the right strategies, business model and systems, we can end up with what amounts to an expensive hobby.

Yet what do we do? Plough on instead.

Plough on regardless – burying our head in the sand- doing same thing(s) we’ve always done, but hoping for things to somehow get better. It’s insane when you think about it.

And guess what? We still do it.

That’s where I found myself just over 9 years ago. Before I eventually mustered the courage to take the leap from employee to business owner.

Does it involve hard work, long hours sometimes?

Absolutely.

It takes a bit of time to give a business the necessary oxygen. It takes time to nurture a baby from infancy into young adulthood. Building a business is not any different.

Is this how it’s always going to be?

Nope. I’m working on it in terms of model, strategy and support systems

As it happens, I was talking to a former colleague recently; same age as me, and still in employment in the public sector. He gave me a hard time when I was setting up my business. He’s not happy at all in his current job.

John said to me, “I have looked at your website a few times recently; and it’s describing everything I want for myself”. So I asked him gently, “have you opted in and registered for the resources”

“No, I just haven’t had the time”.

Now let’s kick that one to touch straight off, we all have 24 hours in a day. None of us has a minute more or a minute less. The only difference is where, how and on what we chose to spend our time.

There it is right there. – the thinking that sabotages many a professional and business owner’s growth and self-awareness alike. Whilst the flaw in the thinking is obviously visible, what I see is immaterial. If the party concerned can’t “see” their own limiting self-talk and excuses, nothing’s going to change.

The only thing that’s going to kick start the change for the hard working and committed, business owner or professional, the only “enlightener” they’ll listen to is “pain”. And until the pain of “no change” is more acute that the pain of change, nothing will change.

Now one could just point this out to the individual concerned; and we do. But what you can’t do is “tell people into change”. Such an approach doesn’t lead to change; in fact the opposite is the case …the person concerned won’t have time for that either; only resulting in further frustration, resentment and misery

While the stated “objection” is said to be time, time is not the issue here at all; this is just an objection disguised

The real issue is a stifling fear… but put this to the professional or business owner concern, and they will refute it strenuously

It’s fear at many levels.

Fear of deviating from the familiar … breaking with routine.

Fear of letting go… because it’s comfortable

Fear of the business or profession going backwards or failing.

Fear of being judged… thought less of?

Fear of letting loved ones and colleagues down.

Fear of change, period.

What we are afraid of most is the unknown. It’s the nursery that nurtures fear. Yet we must venture into the unknown in order to know what we’re capable of becoming

The greater unknown is ourselves.

We are the untapped potential, the untapped goldmine – it’s this very truth that’s the source of our fear.
The fear that we just might be, much more than we know ourselves to be.

The implications of this message are far reaching. Please do not read it just once. Read it again and spend a bit of time thinking into it.

It will serve you well

Joe

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2018

17 January 2018

By Joe Z Mairura

I hope 2017 was a good year for you; in spite of any “mud” that life may have slung in your direction. Life has a habit of doing that.

What do you intend to call forth into your life in 2018?

Are clear what you intend to call forth into your life profession or business; or is 2018 going to be just another year…?

Another “Groundhog Day”…?

Same old same old…?

What kind of person do you intend to become in 2018?

Important questions wouldn’t you say!

Every moment, of every second, of every minute, of every hour, of every day, of every week, of every month and of every year, is an opportunity.

An opportunity to do, be and have what you intend to draw and bring forth into your life; whatever that is for you.

So what is it to be for you in 2018?

I don’t need to know the answer; but YOU do.

An opportunity to become a better version of yourself perhaps? What does that mean in your particular and unique circumstances…?

An opportunity to be intentional and purposeful…

An opportunity to maximise on the gift of time – every moment of each second, each minute, each hour, each day, each week, each month of the year.

Sadly, most people live their lives as if we have a 300 year contract with life; and can afford to waste the first 100 without worrying too much about it.

“Guilty as charged”.

There were moments in my past when this mindset unconsciously directed my life… I wasn’t self-aware enough to recognise it… no sense of urgency…and all that. Thankfully this is not the case now

EVERY moment counts.

As a wise man said to me only very recently, “life is like toilet roll; the older you get the quicker it goes”.

My exhortation to you?… “Carpe Diem”- a Latin expression meaning “seize the day”…
…Be conscious to the present

Originating from the Roman poet Horace, the phrase in full was, carpe diem, quam minimum credula postero, which translates as “Seize the day, and put very little trust in tomorrow (the future)”.

Now don’t get me wrong, I’m not proposing in any shape or form that you adopt a “Hedonistic” approach to your life; but rather, work on developing and enhancing your self-awareness which in turn will result in your being conscious to the present and not just sleepwalking through life.

The gift of time is an opportunity NOT luck…

…As Earl Nightingale in quoting the ancient Roman philosopher Seneca says, “luck is where preparation meets opportunity”

So, are you prepared?

How have you prepared for the opportunities that 2018 will bring your way? There’s no doubt it will. The question is, how prepared are you; so you will be conscious to them when they present to you. Have you taken any time to consciously prepare (reflect) or will you just sleepwalk into 2018 and hope that some “magical” New Year resolution will work its magic.

I think NOT

Hope alone is NOT a strategy; and NOT a very wise one at that. You need to be intentional. Remember, “what you think you become”

There are 3 –steps to the self-improvement process: Preparation, Participation and Reflection.
Prepare – in advance how you intend to maximize on the gift of your time and any opportunity life brings your way

Participate – in the process of your personal growth and improvement. For instance preparing the kind of questions you might want to ask your coach or mentor. If you haven’t got one, get one; it will be a worthwhile investment on yourself.

Reflect- on what you learned; and how it will impact your personal, professional or business life.
Reflection and looking ahead (preparing) for the coming year. Perhaps 2 areas you might want to reflect on:
. Your successes in the past year.
. Areas where you fell short

It’s particularly important to reflect on your successes; as often the temptation is to immediately find areas where you did not come up to the mark. Notice I have purposefully avoided using the word failure. There’s no such a thing. There’s only success and learning. You fail only if you choose not to learn from what didn’t go well… what didn’t turn out as planned.

Here’re some thoughts you may find helpful:
On my successes:
What lessons have I learned…?
What insights have I discovered…?
What have I learned about myself…?
And how will it equip me for the year immediately ahead and for the future…?
What can I leverage on from the new knowledge about myself..?
On the areas that didn’t go as intended or planned:
What did I learn; in particular about myself…?
What did it reveal to me about myself…?
What areas do I need to work on and improve upon…?
Which areas do I need to tighten on and be more disciplined about…?
Having reflected on both your successes and the areas that did not go as well’ perhaps the following areas might help in preparing for your year ahead:

•With my new understanding and learning, what needs to happen in the next, 3, 6 and 12 months?
•What activities could I have done better by being more intentional, focused and purposeful
•How can I improve on these activities, so I can go from where I am now to where I need to get to?
•What needs to happen daily, weekly and monthly from now on?
•What does next year need to look like in terms of my vision? (Do you have a vision your life?) If not, prepare one. Write it down on paper and start imprinting it in your mind’s subconscious
•How am I going maximise the gift of time coming my way during 2018.

Finally what support do you need to put it in place so you can proceed toward your goals life’s dream – vision? If this resonates with you, go here and garb yourself a FREE breakthrough session.

As you mull over all these, I want to wish you a wonderful, productive and abundant 2018. And I on my part commit to continue serving better you by adding even more value to you as a member of my Inner Circle.

With my warmest regards

Joe
P.S. Here’s the link you need

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It’s an illusion...

7 December 2017

By Joe Z Mairura

It’s an illusion…

Just over three years ago, I met an interesting person – a lawyer turned entrepreneur- at an entrepreneurial event in London.

I got to speak with her during one of the breaks. And in the cause of our conversation she shared how the unexpected death of her father from a stroke had shaken her out of her “comfortable slumber”… her “habitual mediocrity”

As a consequence of her dad’s death, she decided to quit law; just turned her back on everything she’d worked to achieve up to that point in her life, something she had spent a lot of time preparing for.

She had no rational explanation as to why her decision. Having made the decision, she had no idea what she was going to do.

This was “uncharacteristically inappropriate” is how she described the decision she had taken that day. But it’s what she said to me next, that has stayed with me all this time she said:

“You know what Joe, I took a leap and trusted the net will appear”

My immediate reaction (quietly in in mind) was I couldn’t do that… sort of “jump and build your wings on the way down”

It got me thinking; would I do that, how many of us are really willing to do that? We’ve been programmed as we grow up to expect safety, certainty, even security …job, profession, or career.

Thinking about it , that’s just what I did when I left working for the state and started my own management consultancy business; and latterly diversifying into business and professional coaching.

But is there such a thing as certainty or security in our 21st century world?

I suspect you know the answer to that already

Perhaps that’s where we have lost the plot altogether. Our continued obsession with certainty or security is not serving us in our lives, professions or business. In fact all it accomplishes is limit our thinking, and stifle our potential and our creativity.

Security is an illusion.

The only certainty there is – as I have come to realise- is that which comes from shaping life on your own terms. You only have to look around you to realise the truth of the above four words.
And here is the sad thing, the vast majority of the population – from all walks of life – personal, professional or, fail to grasp or are unwilling to accept, that every result they experience in life is created by them.

Every result.

We’re all constantly creating our reality and associated results. You’re constantly in the process of creation, by the choices you make and the decisions you take. But most of it is happening unconsciously.

Some of us are more conscious to this truth than others. The key to the former is self-awareness. The barrier in relation to the latter is they look elsewhere- outside of themselves for the answers. That’s why you’ve no doubt heard me say many times previously that “if you do not go within, you will go without”

The more conscious you become in the act of creation, the more successful you’ll be in your business and personal life.

That’s why you need a coach in your life (your name); because a coach is able to ask you a certain kind of ‘deliberately structured’ question or questions that raise your consciousness-your self-awareness- so you become far more self-aware (conscious) in the process of creating the outcomes (results) in your life.

So what’s stopping you asking these kind of questions of yourself?

The biggest barrier is you’re in your own way. You live inside your own consciousness – you can’t see the picture if you’re in the frame. Therefore, the question likely to heighten your consciousness is unlikely to come from that same consciousness.

It takes someone outside of you, someone with the awareness and grasp of the process, to ask the type question(s) of you, you’re unable to ask yourself.

If this resonates, go hear and book yourself a “Business or Career Breakthrough Session”.
With my warmest regards

Joe

P.S. You can thank me later.

Here’s that link again

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